merge and purge

 Marketer’s term for combining mailing lists and eliminating duplications.
 ► “A mailer is charged only for the names that remain after a merge/purge against the mailer’s house file.” (Target Marketing, July 1995, p. 19)

American business jargon. 2014.

Look at other dictionaries:

  • purge and merge (to) —  See MERGE AND PURGE …   American business jargon

  • merge-purge — UK US (also merge/purge) noun [C or U] ► IT, MARKETING the process of combining two or more lists of customer details and removing those that are not needed, for example those that appear twice: »We are a worldwide leading provider of affordable… …   Financial and business terms

  • merge — [mɜːdʒ ǁ mɜːrdʒ] verb [intransitive, transitive] 1. if two or more companies, organizations etc merge, or if they are merged, they join together: • The companies will merge their cellular phone operations, forming one of the nation s largest… …   Financial and business terms

  • merge-purge — / mɜ:dʒ pɜ:dʒ/ noun combining two mailing lists and checking to remove duplicate addresses …   Marketing dictionary in english

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